I’m also pleased our new user-friendly ACTRAonline commercials cost estimator
is now available for engagers to make it easier for them to hire professional ACTRA performers for their commercial productions. There’s no reason for anyone to shoot non-union commercials in Canada.
Speaking of commercials, we applaud our sister union SAG-AFTRA’s huge victory following their 10-month strike against U.S. ad agency
Bartle Bogle Hegarty
LLC. SAG-AFTRA members embraced the ever-changing industry by using new and innovative tactics to get their message out. And I thank all ACTRA members who supported their SAG-AFTRA sisters and brothers by refusing to do non-union commercial work in Canada.
Laura Slade Wiggins, Lisa Bell, Gabriel Daniels, Marie Kelly and Marshall Williams at the Toronto premiere of the musical feature Stand!
Sharing our deep commitment to advancing and protecting the rights of all
performers is what solidarity and being a union member is about. I’m proud of the work we do with the International Federation of Actors (FIA
) and the resulting relationship ACTRA’s 25,000 performers now have with thousands of performers represented by affiliated unions and performer organizations from more than 60 countries around the world.
ACTRA has a long tradition of being a leader in the entertainment industry, and we’re working with like-minded unions and guilds on tough issues, like harassment and the future of broadcasting. ACTRA was happy to partner with the Directors Guild of Canada (DGC) to create HAVEN
, our bilingual 24/7 reporting helpline available to both DGC and ACTRA members for situations related to workplace harassment.